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LEGO Brand Manager, ANZ (12 Months Contract)

Advertising Managers
18 days ago

Are you highly driven to drive impactful marketing campaigns to ignite the love of the LEGO® brand to millions of children?

Take a lead role in brand and business management for the ANZ business.

Core Responsibilities

Reporting to the Brand Director, you will be responsible for leading the Kids 6-12 (boys first) portfolio and go-to-market efforts for Australia and New Zealand (ANZ). You will play a central role in the marketing team and be accountable for performance aligned with success metrics.

Brand Management (60%)

  • Be the product and audience expert for the kids 6-12 (boys first) portfolio
  • Develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers
  • You will have a “one team” attitude; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence to ensure alignment with audience strategies and achievement of objectives
  • Review competitive activity and changing market needs in order to facilitate adjustments to audience strategies when needed
  • Lead pricing and assortment recommendations for your portfolio
  • Be an active member of the APAC Brand Marketing Network for respective themes and audiences; share and reapply best practices
  • Lead agency partners and external partnership relationships aligned with audience responsibilities as required
  • Input into the ANZ Marketing Strategy development, objective setting process and consumer communications planning

Business Management (40%)

  • Lead consumer sales recommendations for your audience portfolio; which includes monthly forecasting and active participation in the S&OP process
  • Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required
  • Have a continual improvement mindset; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks
  • Plan and run budgets related to multiple brands and marketing campaigns

Play your part in our team succeeding!

This role is part of the ANZ Marketing Organisation and reports into the Brand Director. Brand is a function within the overall marketing team, which includes Digital Marketing, Trade Marketing, Brand Relations and Marketing Planning; all reporting into the Senior Marketing Director. There is also a strong regional APAC marketing team to support BU marketing efforts.

Be part of the team that “brings LEGO Bricks to life” across ANZ. This is an exciting and dynamic role that offers a lot of learning opportunities.

Do you have what it takes?

  • 3+ years consumer goods proven experience with a consistent track record in Brand management
  • Excellent communication and presentation skills with an analytical mindset
  • Experience of driving brand growth and health
  • Strong ownership, can-do attitude and solid project management skills
  • English: Advanced (oral and written)

Join the global LEGO® team

What’s in it for you: Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Salary Details*
Salary Type Normal Wages
Base Salary $0
Superannuation 9.5%
Bonus offered No
Total Package $0
* Salary details are calculated without bonus and monthly payout as per tax bracket without tax threshold and other allowances. Its always good to confirm these details with the employer or recruiter.
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